The Build Log
Notes, guides and growth tips from the studio.
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Google Business Profile: The Free Tool Local Businesses Ignore
Most advice about hiring a web designer tells you what questions to ask them. Useful, but there’s a sharper signal most people…
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What a Good Web Designer Should Ask You (and the Red Flags)
Most advice about hiring a web designer tells you what questions to ask them. Useful, but there’s a sharper signal most people…
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Why Your Slow Website Is Quietly Costing You Customers
The most expensive problem with a slow website is that you can’t see it. There’s no alert, no bounced email, no angry…
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Why “Just Use Wix” Isn’t the Bargain It Looks Like
“I’ll just throw something together on Wix.” I hear it all the time, and I get why. The ads make it look…
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New Financial Year, New Website? What’s Actually Worth Doing
The start of a new financial year does something funny to business owners. The books are closed, the year has clicked over…
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Website Rebuild vs Refresh: Which Do You Actually Need?
A business owner rang me a few weeks back. First thing he said was, “Our website’s about five years old, so we…
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5 Signs It’s Time to Take Your Website Seriously
Most business owners can feel it before they can name it. That quiet sense that the website has slipped from being an…
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Why we publish our prices (and most studios don’t).
Look at ten web studios’ sites right now. Nine will say “contact us for a quote” with not a single dollar figure.…
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“Welcome to our website” and other phrases killing your sales.
The headline, the first line and the buttons are the most valuable real estate on your site – and on most small-business…